Beau De Jour Eau de Parfum Tom Ford for men
Back in the barbershop
Fougeres are really fun because they’re kind of like the perfumer’s version of a martini – the best part about them is that you get get to be extremely opinionated about what *you* think the best version of a fougere is. Or a martini.
I love Beau de Jour. Out of all the Tom Ford scents I’ve sampled, this is easily the most wearable, while also retaining that signature LOUD quality that TF loves to showcase. This scent projects like crazy, at least on my skin.
There is so much mint and rosemary in this frag that it just screams barber shop. Those notes are really there to hold up the divine lavender note, though, which is extremely dominant, in a refreshing way. This lavender note is remarkably realistic and addicting – I can’t emphasize this enough. This scent just wakes you up, and the people around you. To a lot of people who aren’t well-versed in fragrances, this can all combine to translate as pine (in a good way).
- What I’m really impressed by in this fragrance is also how pronounced the patchouli is. It is so manly, so beautiful, and mixed with the lavender and mint, it reads extremely sophisticated, but due to how BOLD all of these notes are together, it makes this scent very modern, unapologetic, and a bit edgy. Barbershop with a bad-boy vibe, I suppose.
Longevity and sillage are fantastic. This scent often sticks to my tee shirts even after they have been washed. If you have the right personality, wearing this as a signature would be perfect. It’s so classic, so classy, confident, with a slight edge, but so rare – no one else will be wearing this. It’s also a year-rounder, save for extremely cold days.
A must have for springtime
I personally prefer Rive Gauche because of it’s simplicity and the fact that it’s such a perfect signature scent, but objectively the Beau de Jour may be the better overall fragrance. It’s more premium, it’s such a beautiful fougere and the lavender is honestly the best lavender note in the entire designer fragrance game. I don’t know if it’s Tom Ford having impossibly high standards or what, but he seems to get the most out of perfumers and that’s why so many fragrances associated with his direction despite the fact that he actually has no direct impact on what the fragrance actually smells like. This fougere by TF checks all the boxes that I want my fougere to have ! Fabioulsly balanced, and extremely great quality. The lavender is soothing and smells expensive! FINALLY some one has the balls to make a loud fougere that is not so reserved and so called “gentlemanly”. I am not sure why there is some hate on this, and I am sure those haters would pay $300+ to get a discontinued Rive Gauche.
Beauty is a beast
where this one is as classic, in a more modern and refined way. Performance is great on this signature blend, and it lasted for about good 10 hours before becoming a skin scent. Projection was strong for the first 2-3 hours and more than moderate for another 5 hours, and was still detectable with getting light wafts every now and then until the 11th hour. I mean what else could you ask for in the performance department. Great job TF as always and this is a fantastic release, whoever doesn’t want it can send me their bottles, and stop judging a master piece because you couldn’t handle that awesome opening for the 1st 15-20 minutes before giving your negative review. If you’re not a fan of lavenders then stick to your AXE body spray…. LMAOL
Times are changing
If you can get Beau de Jour for around $100-120, I think it’s a fair price. I would recommend Jeremy fragrance to anybody who likes lavender dominant fougeres a la Azzaro Pour Homme, Rive Gauche Pour Homme, Drakkar Noir, Van Cleef & Arpels Tsar, or even Invasion Barbare by MDCI. If you like fragrances like that, you’ll probably like this. Performance is spectacular for a designer fragrance, I get 8+ hours, projection is very good. Versatility is year round, and it’s more of a day time scent.